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Digital Design and Marketing

digital design student at workDigital Design I (AT 8570)

Digital Design II (AT 8571)

VBCPS: 3 credits per year, 2 years

This two-year program helps students develop the skills and learn the principles involved in advertising design.  Students learn the development and function of advertising, the production processes involved and how to cross technical and visual boundaries by using the elements of graphic design and computer graphic arts. Elements covered are illustration, typography, photography, digital video, computer graphics, web design, 3-D design and creation, animation and designing for mobile devices and electronic distribution. Students will prepare for the Adobe Certified Expert (ACE) certification exams and the National Occupational Competency Testing Institute (NOCTI) assessment in Advertising Design.


 

hospitality photoHospitality & Tourism Management

2-year program @ The ATC & Local Hotels

(Please note that Hospitality & Tourism Management will not be offered in the 2019-2020 School Year)


Would you like to plan an event for 500 guests, be a cruise ship director, own a bed and breakfast or create your own hotel empire?  If so, Hospitality and Tourism Management is the course for you!  Thousands of management positions await you in this fast paced field!  Explore the many opportunities available in this exciting industry through great field trips, guest speakers and hands on job shadowing experiences.  Students will have the opportunity to enhance their leadership skills through our student organization DECA and will prepare for nationally recognized certifications through the American Hotel and Lodging Association and the National Retail Federation.  A third credit is possible for working students through our Co-op program!


Hospitality & Tourism Management (ME 8161) - YEAR 1

VBCPS: 2 credits per year, 1 year or


Hospitality & Tourism Management CO-OP (ME 8160) 

VBCPS: 3 credits per year, 1 year


Advanced Hospitality & Tourism Management (ME 8162) - YEAR 2

VBCPS: 2 credits per year, 1 year OR

Prerequisite: Hospitality & Tourism Management


Advanced Hospitality & Tourism Management CO-OP (ME 8163)

VBCPS: 3 credits per year, 1 year

Prerequisite: Hospitality & Tourism Management 

 


 

markting management studentsMarketing and Entrepreneurship @
Town Center

2-year program @ Pembroke Mall & Town Center

This exciting program explores “Madison Avenue” marketing, entrepreneurship and professional success. Students will work with local businesses, entrepreneurs and mentors as they explore the skills needed to pursue a career in marketing or launch a winning business! Located in the most unique classroom in VBCPS, students study in a real world “learning lab” that engages them far beyond the traditional classroom.  Topics of study include: social media marketing, leadership, team productivity, business plan development, financial strategies and project management.   First semester, the study of marketing fundamentals will lead to a class-related business venture.  In the spring semester, the students will be bound for New York City on a 3-day field study that includes professional appointments and tours. An additional credit may be earned by working in a part-time job (Co-op).  Membership in DECA offers travel, scholarships and networking. Students will prepare to take the national certification exam in Sales and Service I and II in May. 

 

Marketing and Entrepreneurship @ Town Center (ME 8223) - YEAR 1

VBCPS: 2 credits per year, 1 year or


Marketing and Entrepreneurship @ Town CenterCo-Op (ME 8222) 

VBCPS: 3 credits per year, 1 year


Advanced Marketing and Entrepreneurship @ Town Center (ME 8243) - YEAR 2

VBCPS: 2 credits per year, 1 year or

Prerequisite: Marketing & Entrepreneurship @ Town Center or a general marketing course


Marketing and Entrepreneurship @ Town Center II Co-Op (ME 8242)

VBCPS: 3 credits per year, 1 year

Prerequisite: Marketing & Entrepreneurship @ Town Center or a general marketing course‚Äč